摘要
随着粉丝群体的不断破圈,大众对粉丝的认知偏见不断加深,粉丝对明星的崇拜也被视为心理病态的表现。但从学理角度分析,粉丝的崇拜情结受多种因素影响,不仅包含个人心理认同和群体认同,还体现自我价值投射和情感投射。此外,不同年龄段的粉丝也有各自的心理需求,不可一概而论。目前国内对粉丝心理的研究主要从批判的角度出发,无视群体的心理需求也无视群体年龄的影响。从心理发展的角度出发,只有剖析粉丝的心理状态,了解他们的心理需求,厘清粉圈乱象背后的心理机制,才能从根源上解决问题,缓解粉丝与大众的矛盾,为我国文化产业的健康发展提供保障。
Fan cult is related to its social interaction and personal psychological identity,group and self-value projection,emotional projection,and other multi-causal psychological factors.As an important dimension of the multidimensional psychological mechanism of fans,the cult of identification has associative,adoring,sympathetic,purifying,and ironic characteristics,and these five types of identification are not either/or,but intersect and flow.Fan identification is often accompanied by adoration,which is often linked to power.In a highly structured and circled group of specific fans,a common favorite idol becomes a charismatic authority due to organizational exclusivity and recognition.In order to gain recognition outside the circle,idols are often made to focus on a“positive”persona.The psychology of individual recognition as a fan of a particular artist is inseparable from the halo effect and quasi-social interaction.The fact that fans are more dedicated and invested in their idols than normal people is related to the projection of self-worth and emotions that arise from the individual fan’s psychological identity,and brings about empathy and compensation.Social attributes determine that all fan identities are formed in social scenarios,and fans in different circles will often seek group identity and external social identity after completing their individual-level identities to reach an interactive community based on“co-construction of group identity”.Identity explains the psychological path from audience to fans,and the characteristics of fans of different ages are different and cannot be generalized.How to guide the healthy development of the fan circle may become the key to future researches.
作者
郭沁
Guo Qin(School of the Humanities,Zhejiang University of Technology,Hangzhou 310023,China)
出处
《浙江大学学报（人文社会科学版）》
CSSCI
北大核心
2022年第8期70-84,共15页
Journal of Zhejiang University:Humanities and Social Sciences
基金
浙江省社科规划项目(21KPWT03ZD-3YB)。
关键词
粉丝崇拜
心理认同
情感投射
准社会交往
fan worship
psychological identity
emotional projection
para-social interaction
