摘要
政府与民众之间积极合理的沟通是有效应对疫情危机、实现乡村现代化治理的重要组成部分。基于尤尔根·哈贝马斯的交往行为合理化的观点,对“硬核”喊话的沟通实践进行主题提取和积极话语分析后发现:在“硬核”喊话的话语互动中,政府和公众因面临相同的社会风险现实,更能团结情感与他人共享意义,实现了政治沟通方式的和解与价值目标的一致。其中,社交媒体的“再语境化”重构了乡村政治沟通的场域,原有的范围治理边界和部落化威权意义被消解,基层管理者情感的主动公开引发了大众情感的共鸣,“家国同构”和“家国一体”的道德规范意识成为中国乡村政治沟通合理化的核心要义。
Active and reasonable communication between the government and the people is an important part of effective responding to the epidemic crisis and realizing rural modernization. Based on Jürgen Habermas’ view of rationalization of communication behavior,the LDA and positive discourse analysis of the communicational practice about "speak up in broadcast" shows that in the discourse interaction of this case,facing the same social risk reality,the government and the public are more likely to unite emotion and share meaning with others,and realize the reconciliation of political communication and the consistency of value objectives. Among them, the " re-contextualization" in social media reconstructs the field of rural political communication,the original scope governance boundary and tribal authoritarian significance are dispelled,the active disclosure of grass-roots managers’ emotions has aroused the resonance of public emotions,and the moral consciousness of " family country isomorphism" and " family country integration" has become the core meaning of the rationalization of rural political communication in China.
作者
徐明华
桑超凡
XU Ming-hua;SANG Chao-fan
出处
《未来传播》
CSSCI
2022年第5期11-19,124,125,共11页
Future Communication
基金
华中科技大学铸牢中华民族共同体意识研究基地“中华民族共同体意识的评价体系数据库建设研究”(2021ZLXJ005)。
