摘要
社区消费模式相比于传统消费模式对资源配置有着得天独厚的优势,市场需求刚性较强,客户群体较为稳定。近年来,随着大数据技术催生数字经济的发展,社区消费模式越来越丰富,社区团购、到家服务、无人便利店等新型社区消费模式随之崛起并呈现良好的发展态势。未来大数据背景下社区消费发展的关键在于把握运用大数据掌握社区居民的消费习惯和需求特征,合理发展社区商业的规模,打造智慧供应链,向业态“多元化”和消费“智能化”方向发展等环节,深入挖掘消费潜力,拉动消费增长,促进消费升级。
Compared with traditional modes of consumption,the new mode of community consumption has unique advantages in resource allocation thanks to strong rigid demand and stable customer base.In recent years,big data technology has greatly facilitated the development of digital economy,which has then given birth to more and more community consumption patterns.Community group buying,home-to-home service,unmanned convenience store and other new models are rising and showing a good development trend.In the future big-data environment,the key to developing community consumption is to use big data to study the consumption and demand characteristics of residents,rationally planning the scale of community business,building smart supply chain and gradually developing diversified business forms and smart consumption.In this way we can further tap the consumption potential,boostconsumption growth and promote consumption upgrading.
作者
周晓华
史国洁
ZHOU Xiao-hua;SHI Guo-jie(Tianjin College of Commerce,Tianjin 300350)
出处
《天津商务职业学院学报》
2022年第4期60-65,共6页
Journal of Tianjin College of Commerce
基金
天津市商务经济研究会科研项目2021年度课题《大数据背景下社区消费模式发展研究》的阶段性成果,课题编号:Yjh2021014。
关键词
大数据
社区消费
消费模式
big data
community consumption
consumption pattern
