摘要
2021年中国网络视频总体用户规模进一步增长至9.75亿人,占网民整体的94.5%,但增速持续放缓。网络视频市场呈现精品迭出、新业务与技术探索应用加速、环境日益清朗的态势。短视频用户规模达9.34亿人,较上一年增长6080万人,占网民整体的90.5%;网络直播用户规模达7.03亿人,较上一年增长8652万人,占网民整体的68.1%。根据企业公开财报、行业访谈及统计模型,2021年泛网络视听产业的市场规模为6050亿元。
Statistics show that the total number of online video users increased to 975 million in 2021,accounting for 94.5%of the total netizens,but the growth rate continues to slow down.The online video market presents a trend of emerging products,accelerated exploration and application of new businesses and technologies.The number of short video users reached 934 million,an increase of 60.8 million over the previous year,accounting for 90.5%of the total netizens;the number of online live streaming users reached 703 mllion,an increase of 86.52 million over the previous year,accounting for 68.1%of the overall netizens.Based on the companies'public financial reports,interviews and statistical models,the research team calculated that the market size of the pannetwork audio-visual industry in 2021 will be 605 billion yuan.
出处
《中国传媒产业发展报告》
2022年第1期144-155,M0010,M0011,共14页
REPORT ON DEVELOPMENT OF CHINA'S MEDIA INDUSTRY
基金
国家社科基金青年项目“媒体融合条件下广播电视业创新发展调查与研究”(项目编号:17CXW004)的阶段性研究成果。
关键词
网络视频
网络综艺
网络剧
网络电影
Online Video
Online Variety Show
Online Drama
Online Movie
