摘要
农民是实现乡村全面振兴、基本农业现代化的行动主体,在数字化引领驱动农业农村现代化进程中,探索如何通过应用新媒体技术、大数据分析技术等,推进农村科普信息化,积极有效地提高农民科学素质具有重要的意义。本文以广州智慧农业气象服务为例,从平台选择、用户画像、内容精选、场景学习和资源利用五个纬度探讨分析如何利用新媒体技术以及大数据分析技术,精准选取传播渠道,精准分层服务对象,精准定位科普内容,创新变革方式,整合利用社会资源,创新地开展融合式、精准式的农村科普工作策略,努力打造农村科普新生态,以期为农村科普工作者提供可借鉴、可推广的经验。实践证明,加强新媒体技术、大数据分析技术、文献计量学工具、文本挖掘工具等智能技术的应用,可以一方面提升农民科学素质,另一方面提高农民信息素养,促进农民与现代农业发展有机衔接,推进全面乡村振兴。
Farmers are the main body of action to realize the comprehensive rural revitalization and basic agricultural modernization.In the process of digital leading and driving agricultural and rural modernization,it is of great significance to explore how to promote rural science popularization and informatization and actively and effectively improve farmers'scientific quality by applying new media technology and big data analysis technology.This article in Guangzhou wisdom agricultural meteorological service as an example,from the platform selection,user portrait,content selection,scene learning and resource using five latitude analysis how to use new media technology and big data analysis technology,accurate selection transmission channel,accurate hierarchical service object,accurate positioning science content,innovative change,integration of social resources,innovative fusion,accurate rural science work strategy,efforts to create a new rural science,in order to provide rural science workers for reference,can promote experience.Practice has proved that strengthening the application of intelligent technologies such as new media technology,big data analysis technology,bibliometric tools and text mining tools can improve the scientific quality of farmers on the one hand,improve their information literacy on the other hand,promote the organic connection between farmers and modern agriculture development,and promote the comprehensive rural revitalization.
作者
欧善国
OU Shanguo(Guangzhou Meteorological Bureau,Guangzhou Guangdong 511430)
出处
《现代农业研究》
2022年第12期88-93,共6页
Modern Agriculture Research
基金
2020年广东省科技战略专项资金(科技创新普及)项目“气象科普小程序提升优化”(项目编号:2020A1414050036)。
