摘要
随着互联网信息技术的发展,数字媒体平台迅速崛起并走向垄断,数字媒体平台扰乱市场秩序、侵犯用户权益等问题引发社会广泛关注。数字媒体平台的垄断主要表现在数据垄断、数据霸权、隐私侵犯以及遏制创新等方面。中心化B/S网络架构是数字媒体平台走向垄断的根本原因,信息技术的发展、社会资本的助推、多边市场的效应等因素加速了数字媒体平台走向垄断的进程。面对数字媒体平台垄断的新特征,传统的法律手段、行政措施、经济惩罚等难以达到理想的治理效果。区块链技术为数字媒体平台反垄断治理提供了新路径,区块链凭借其点对点网络架构重构了数字媒体平台垄断赖以生存的中心化互联网,依托去中心化身份管理技术和非对称性加密技术打破数据霸权,利用智能合约与法律的联结实现二元共治。
With the development of Internet information technology,digital media platforms have rapidly emerged and moved towards monopoly.The problems of digital media platforms disrupting market order and infringing on users’rights and interests have aroused widespread concern in society.The monopoly of digital media platforms is mainly manifested in several aspects,such as data monopoly,data hegemony,infringement of privacy and stifling of innovation.The centralised B/S network architecture is the root cause of the monopoly of digital media platforms.The development of information technology,the promotion of social capital and the effect of the multilateral market have accelerated the process of digital media platforms towards monopoly.Faced with the new characteristics of monopoly of digital media platforms,traditional legal means,administrative measures and economic penalties can hardly achieve the desired governance effect.Blockchain technology provides a new path for the anti-monopoly governance of digital media platform.With its peer-to-peer network architecture,blockchain reconstructs the centralized Internet on which digital media platform monopolies depend,breaks data hegemony by relying on decentralized identity management technology and asymmetric encryption technology,and uses the linkage between smart contracts and laws to achieve dualistic co-regulation.
出处
《中州学刊》
CSSCI
北大核心
2022年第11期164-172,共9页
Academic Journal of Zhongzhou
基金
国家社会科学基金后期资助重点项目“区块链赋能视阈下传媒产业重构研究”(20FXWA002)。
关键词
区块链
数字媒体平台
反垄断治理
blockchain
digital media platforms
anti-monopoly governance
