摘要
结合“使用与满足”理论,提出PGC类移动短视频平台应在内容创作上提高创新性;坚持精品化、主流化、生活化;注重与用户建立情感上的联系,从而满足用户舒解压力、愉悦心情的需要。同时根据用户的喜好和需求对视频内容进行细致化分类和个性化投放,满足用户的认知需要。开发新的互动形式,加强社交功能,方便用户与传播者、其他用户进行交流,从而满足用户社会整合的需要。
Based on the theory of“use and satisfaction”,this paper analyzes how PGC mobile short video platform should enhance innovation in content creation.It is proposed to adhere to be exquisiteness-oriented,mainstreamoriented and daily life-oriented.It also needs to lay more emphasis on establishing emotional link with users to meet their needs in releasing their pressures and pleasing themselves.Meanwhile,the video contents should be classified and individualized according to the users’preferences and demands to meet their cognitive needs.Furthermore,efforts should be made to develop new interactive forms and strengthen their social functions,so as to make it more convenient for the users to communicate with the disseminators and other users to meet the users’needs for social integration.
作者
姜柯宇
JIANG Keyu(People’s Railway Daily Newspaper Co.,Ltd.,Beijing 100038,China)
出处
《衡水学院学报》
2022年第6期123-128,共6页
Journal of Hengshui University
