摘要
中国传统文化源远流长,国潮插画在继承中国传统文化的基础上,吸收国外插画的长处,将其推向潮流。插画中,色彩情感的传递尤为重要,本文从视觉文化的角度去分析国潮商业插画,从中总结并分析国潮插画的用色特点,发现其用色多大胆、明快,形成强烈的视觉冲击力,但其内容的表达又能体现商业价值。商业插画不仅在消费而且在流通、生产中,有着很重要的作用,因此,商业插画是企业界以及设计界非常值得关注的重要课题。国潮插画作为商业插画的一个重要代表,它的配色受到中国传统配色——五行色、年画配色的影响,以及波普艺术风格的影响,做到了兼收并蓄,本文以视觉文化的角度去探索国潮插画的配色特点以及受影响因素,为中国插画的发展提供更多可借鉴之处。
Chinese traditional culture has a long history.On the basis of inheriting Chinese traditional culture,China-Chic style illustration absorbs the strengths of foreign illustrations and pushes it to the trend.In illustrations,the transmission of color emotions is particularly important.This article looks at the commercial illustrations of China-Chic style from the perspective of visual culture,summarizes and analyzes the color characteristics of national trendy illustrations,and finds that the colors used are bold and lively,forming a strong visual impact.But the expression of its content can also reflect the commercial value.Commercial illustration has an extremely important influence on consumption,production and production.Therefore,commercial illustration is an important topic that the business community and the design community have to pay attention to.The color matching of China-Chic style illustrations is influenced by the traditional Chinese color matching,the five elements of color,the color matching of New Year pictures,and the influence of Pop Art style,so as to be eclectic.The development of illustration provides more lessons for reference.
作者
李晨冰
蒋鑫
Li Chenbing;Jiang Xin(Henan University of Science and Technology,Luoyang Henan 471000)
出处
《流行色》
2022年第10期1-3,共3页
Fashion Color
关键词
视觉文化
商业插画
国潮配色
visual culture
commercial illustration
the color scheme of China-Chic style illustration
