摘要
互联网信息技术的飞速发展给人们的生产生活带来了巨大变化,电子商务产业也获得了更加丰富的机遇。网络营销是随着互联网出现和兴起的一种营销方式,其一出现便吸引了广大商家、企业和社会消费者的注意,在与传统营销方式的激烈竞争中,逐渐成为现代社会的主流营销方式。在这样的时代背景下,大数据很快被应用于网络营销活动,帮助企业通过庞大的消费数据库,了解来自各方的消费者对产品的需求,构建个性化、精准化网络营销方案。但实际发展和应用过程中,网络营销还存在对大数据技术认识不全面、网络基础设施不完善、数据安全性有待提升、缺乏专业网络营销人才等问题,需要相关企业不断深入探索,总结发展中的经验,提高大数据技术服务的质量,确保企业和用户的隐私保护,才能使网络营销获得更快、更好的发展。
The rapid development of Internet information technology has brought great changes to people's production and life,and the e-commerce industry has also gained more opportunities.Network marketing is a kind of marketing method with the emergence and rise of the Internet.Once it appears,it attracts the attention of businessmen,enterprises and social consumers.In the fierce competition with traditional marketing methods,it has gradually become the dominant marketing method in modern society.In the context of this era,big data is quickly applied to network marketing activities,helping enterprises to understand the needs of consumers from all sides of the product through a large consumer database,and to build a personalized and accurate network marketing plan.However,in the process of actual development and application,network marketing still has problems such as incomplete understanding of big data technology,imperfect network infrastructure,data security needs to be improved,and lack of professional network marketing talents.Relevant enterprises need to constantly explore deeply,summarize the experience in development,improve the quality of big data technology services,and ensure the privacy protection of enterprises and users,so that network marketing can achieve faster and better development.
作者
游天嘉
YU Tian-jia(Ningde Normal University,Ningde Fujian 352100,China)
出处
《吉林工程技术师范学院学报》
2022年第10期84-88,共5页
Journal of Jilin Engineering Normal University
基金
精准扶贫与反返贫研究中心开放研究基金课题(2022KF09)
宁德师范学院校级专项资助计划科研项目(2021ZX406)
宁德师范学院科研发展资金项目(2021FZ14)。
关键词
大数据
网络营销
策略探究
Big Data
Network Marketing
Strategic Exploration
