摘要
“中国天然氧吧”是中国气象局国家气候标志首批品牌之一,旨在通过对优质生态气候资源的挖掘,助力生态环境的保护和改善,赋能地方经济绿色转型发展。品牌创建6年以来,康养旅游度假影响力显著提高,促进了各地的生态文明建设及经济社会的发展。本文通过网络文本分析,运用ROST CM 6.0分析软件提取四川省14个中国天然氧吧评论文本中的高频特征词,构建了中国天然氧吧品牌的康养旅游度假影响力评价指标体系,并分析其情感形象和整体形象,最后提出适合中国天然氧吧形象建设和提高康养旅游度假影响力的建议。
“China’s natural oxygen bars”mark the first brands of the China Meteorological Administration,which aim to help protect and improve the ecological environment and empower the development of green transformation of the local economy through the excavation of high-quality ecological and climatic resources.Since the brand was created six years ago,the influence of recreation tourism and vacation has increased significantly,which has promoted the construction of ecological civilization and economic and social development in various regions.This paper extracts high-frequency featured words from 14 China’s natural oxygen bars review texts in Sichuan Province through web text analysis by using the ROST CM 6.0 analysis software,constructs the evaluation index systems of recreation tourism and vacation influence of brands of China’s natural oxygen bars,and analyzes its emotional image and overall image,and finally puts forward suggestions suitable for the image construction of China’s natural oxygen bars and the improvement of the influence of recreation tourism and vacation.
作者
宦小岚
黄萍
马彬斌
郝若琳
HUAN Xiaolan;HUANG Ping;MA Binbin;HAO Ruolin(School of Management,Chengdu University of Information Technology,Chengdu,Sichuan 610103)
出处
《中国商论》
2022年第22期144-147,共4页
China Journal of Commerce
基金
国家社会科学基金项目(17BJY149)
中国气象旅游发展研究院2021研究课题“中国天然氧吧品牌旅游影响力研究”(2021H370)。
关键词
中国天然氧吧
康养旅游
度假影响力
内容分析法
四川省
China’s natural oxygen bars
recreation tourism
the influence of vacation
content analysis method
Sichuan Province
