摘要
近些年来,新能源汽车产业飞速发展,中国市场逐渐成为全球最大的新能源汽车市场。然而基于汇率波动、相关资源和要素成本上升等多原因,中国新能源汽车进口价格整体呈现上涨趋势。鉴于此,从营销层面分析了新能源汽车进口价格上涨对比亚迪营销策略造成的影响,并从产品定价、营销渠道等方面提出了相关对策建议。
In recent years,the new energy vehicle industry has developed rapidly,and the Chinese market has gradually become the world’s largest new energy vehicle market.However,due to theexchange rate fluctuations,related resources and rising factor costs,the import price of China’s new energy vehicles shows an overall upward trend.In view of this,this paper analyzes the impact of the rising import price of new energy vehicles on BYD’s marketing strategy from the marketing level,and puts forward some relevant countermeasures and suggestions for product pricing,marketing channels and other aspects.
作者
杨琰琰
曾豪
YANG Yan-yan;ZENG Hao(Jiangxi University of Finance and Economics,Nanchang,Jiangxi 330013)
出处
《价格月刊》
北大核心
2022年第12期36-40,共5页
基金
江西省高校人文社科青年项目-江西省跨境电商发展及研究对策-基于供应链管理体系视角(GL17213)。
关键词
新能源汽车
进口价格
营销策略
营销渠道
new energy vehicle
import price
marketing strategy
marketing channel
