摘要
岭南民间艺术文化是岭南文化的重要组成部分,最具地方特色的岭南民间艺术文化蕴含着学术研究价值和文化审美价值。随着数字时代的发展,为改善部分民间优秀传统艺术文化逐步式微的现象,自十九大以来国家为推动文化产业发展背景下,文化传承和创新成为研究者高度关注的对象。本研究基于现代民间艺术文化现状的情况下,将岭南民间艺术文化视觉符号化,从而呈现出一种新的民间艺术符号应用于产品包装设计上,为优秀传统文化的传承与创新途径提供参考和借鉴。
Lingnan folk art culture is an important part of Lingnan culture.The most local Lingnan folk art culture contains academic research value and cultural aesthetic value.With the development of the digital age,in order to improve the gradual decline of some excellent traditional folk art and culture,cultural inheritance and innovation have become the object of high attention of researchers under the background of promoting the development of the cultural industry since the 19th National Congress of the CPC.Based on the current situation of modern folk art and culture,this study visually symbolizes the Lingnan folk art and culture,thus presenting a new folk art symbol applied to the product packaging design,and providing reference and reference for the inheritance and innovation of excellent traditional culture.
作者
向南
邓腾
杜柏言
XIANG Nan;DENG Teng;DU Bo-yan(Guangdong eco-engineering polytechnic,Guangzhou 510520,China;Quzhou University,Quzhou 324000,China)
出处
《绿色包装》
2022年第10期135-140,共6页
Green Packaging
基金
广州市广东生态工程职业学院校级科研课题项目(岭南特色元素在广州市旅游产品包装设计中的策略研究2020kykt-xj-sk05)。
关键词
岭南民间艺术文化
包装插画设计
视觉符号
Lingnan folk art and culture
packaging and illustration design
visual symbols
