摘要
我国的传统文化拥有着深厚的历史底蕴,不断孕育着新的活力,吉祥元素作为我国传统文化的组成之一,占据着重要地位。吉祥元素往往以吉祥语、谚语、神话故事为主题,运用比喻、双关、象征等表现形式,把图案与吉祥语完美地融合在一起,凝聚了人们的美好心愿。对于设计作品来说,将中国传统文化中的吉祥元素与视觉传达设计相结合是一种不可阻挡的潮流。它不仅具有视觉上的美感,同时也蕴含着丰富的文化意蕴。本文围绕传统文化中吉祥元素在视觉传达设计中的应用展开论述,并对如何在视觉传达设计中应用吉祥元素提出具体的策略。
The traditional culture of China has deep historical deposits,and is pregnant with new vitality constantly,auspicious element as one of the components of Chinese traditional culture,occupies the important status.Auspicious elements often take auspicious words,proverbs,fairy tales as the theme,the use of metaphors,puns,symbols and other forms of expression,the pattern and auspicious words are perfectly integrated together,condensed people's good wishes.For design works,the combination of auspicious elements in traditional Chinese culture and visual communication design is an unstoppable trend.It not only has visual aesthetic feeling,but also contains rich cultural implication.This paper discusses the application of auspicious elements in traditional culture in visual communication design,and puts forward specific strategies on how to apply auspicious elements in visual communication design.
作者
张书宁
Zhang Shuning(Jilin University of the Arts,Changchun 130000,China)
出处
《鞋类工艺与设计》
2022年第16期39-41,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
传统文化
吉祥元素
视觉传达设计
应用策略
traditional culture
auspicious elements
visual communication design
the application strategy
