摘要
为探究制造企业在产品生命周期使用阶段的服务化转型对企业和客户价值增值的影响,基于产品生命周期理论采用探索性多案例研究方法,建立“产品使用阶段参与度—双视角下匹配模式—企业价值增值”研究框架,构建企业价值评价指标体系,提出模式发展阶段划分标准,将企业在产品生命周期使用阶段参与度与服务化水平两个维度进行融合,总结出五种匹配模式。依据选取的四个案例制造企业,将企业的价值表现情况映射到不同阶段的不同模式中进行比较分析,提炼出服务化转型路径,总结出企业采取不同匹配模式对价值增值影响结果的相关命题。研究发现,服务化转型的过程是企业业务模式演变的过程,不同模式对企业价值增值的影响是不一样的,尤其在各阶段的转型节点上增值效果会表现出一定程度的波动,但最终对企业价值增值及客户价值增值均具有积极正向的影响。最后基于本文研究内容提出几点管理启示,对进行服务化转型的制造企业具有一定的参考价值。
The purpose of this paper is to explore the influence on the added value for enterprises and customers when manufacturing companies implement service-oriented transformation and transform to the use phase in a product life cycle.Based on the product life cycle theory,the exploratory multi-case study approach is adopted to establish the research framework of“the degree of involvement in the product use phase—the match mode from dual perspectives—the added value of enterprises”.An enterprise value evaluation index system is constructed and the criteria for dividing the development stages of the mode are proposed.Five matching modes are summarized by integrating the dimension of enterprise involvement and service level in the use phase of a product’s life cycle.According to the selected four case manufacturing businesses,a comparative analysis is conducted by mapping the value performance of enterprises to different modes in different stages,and the service transformation path is summarized.In conclusion,this paper summarizes the propositions of the impact of different matching modes on the added value.The research shows that the process of service-oriented transformation is accompanied by the evolution of the business mode which has various effects on the enterprise’s added value.Especially,the effect of added value will fluctuate to a certain extent on the transformation nodes in each stage.But service-oriented transformation does have a positive influence on an enterprise’s and a customer’s added values in the end.Finally,based on the research content,some management implications are provided for enterprises engaged in service-oriented manufacturing.
作者
张雨湉
周谧
周雅婧
ZHANG Yu-tian;ZHOU Mi;ZHOU Ya-jing(School of Management,Hefei University of Technology,Hefei 230009,China;Ministry of Education Engineering Research Centre for Intelligent Decision-Making&Information System Technologies,Hefei 230009,China)
出处
《管理案例研究与评论》
CSSCI
北大核心
2022年第5期563-581,共19页
Journal of Management Case Studies
基金
国家自然科学基金面上项目“面向服务型制造的复杂产品全生命周期评价方法研究”(72071056)
国家自然科学基金群体项目“互联网与大数据环境下面向企业的决策理论与方法研究”(71521001)。
关键词
服务型制造
价值增值
产品生命周期
产品服务系统
服务化水平
service-oriented manufacturing
value added
product life cycle
product service system
service level
