摘要
近年我国农产品电商发展迅猛,对农户增收贡献显著,成为脱贫攻坚和乡村振兴的有力助手。了解农户参与农产品电商的制约因素,能够有效制定提高农户参与电商的对策,从而提高农户收入。对海南省代表性水果种植户调研和访谈发现,农户由于受自身技能水平、外界环境和政策推广方面的因素制约,导致参与农产品电商的意愿较低。结合访谈记录和文献进行原因剖析,提出6项提升农户电商参与度的对策,为促进农产品电商惠农和助力乡村振兴提供借鉴。
In recent years, the E-commerce of agricultural products in China has developed rapidly and made significant contribution to the income increase of farmers. It has become a powerful assistant for poverty alleviation and rural revitalization.Understanding the constraints of farmers’ participation in E-commerce of agricultural products can effectively formulate countermeasures to improve farmers’ participation in e-commerce, so as to improve farmers’ income. Based on the household survey and interviews with representative fruit farmers in Hainan Province, it is found that farmers are less willing to participate in the E-commerce of agricultural products due to their own skills, external environment and some restrictive factors of policy promotion. Based on the analysis of interview records and literature, specific countermeasures to enhance farmers’ participation are put forward to provide reference for promoting the E-commerce of agricultural products to benefit farmers and help rural revitalization.
作者
谢中梅
王晓军
王晓洁
XIE Zhongmei;WANG Xiaojun;WANG Xiaojie(Hunan University of Humanities,Science and Technology,Loudi,Hunan 417000,China)
出处
《热带农业科学》
2022年第9期119-123,共5页
Chinese Journal of Tropical Agriculture
基金
2021年湖南省研究生科研创新项目“乡村振兴背景下湖南省农产品电子商务发展与保障机制研究”(No.CX20211223)
湖南省学位与研究生教育改革项目(No.2020JGYB255)
2021年国家级大学生创新训练计划项目“乡村振兴背景下湖南省农旅融合发展的动力机制及效应评价研究”(No.S202110553008)。
关键词
农户
农产品电商
制约因素
对策
farmers
agricultural products E-commerce
restricting factors
countermeasures
