摘要
探究产品美学因素对消费者心理感知的影响,并应用于设计实践。本文以消费者的主观感受作为参照,通过采集实验人员的生理数据以及心理问卷,以KANO模型对影响消费者心理感知的美学因素进行需求排序。消费者心理感知受产品美学因素影响,以色彩、材质等美学因素介入产品设计能有效提升消费者的正向心理感知。寻找消费者关注度最高的美学因素,可以有效地引起消费者的共鸣,从而进一步地提升消费者心理感知,增强消费者用户体验,为设计师提供了可借鉴的方向。
This paper aims to explore the influence on the consumers’psychological perception brought by product aesthetics,which will be applied to design practice.Based on the consumers’subjective feeling,this paper uses Model KANO to get the sequencing of demands on aesthetic elements which will influence the consumers’psychological perception by collecting the subjects’physiological data and their psychological questionnaire.The consumers’psychological perception will be influenced by the elements of product aesthetics,those aesthetic elements such as colours,materials etc.can effectively improve the consumers’positive psychological perception.Searching the aesthetic elements which can greatly attract the consumers’attention will effectively cause the consumers’resonance and further improve the consumers’psychological perception,enhance their experience,thus providing directions for reference for the designers.
作者
杨梅
舒天骆
钟吴诚
YANG MEI;SHU TIANLUO;ZHONG WUCHENG
出处
《设计》
2022年第19期24-27,共4页
Design
关键词
产品美学
消费者心理感知
星巴克文创
KANO模型
用户体验
Product aesthetics
Consumers’psychological perception
Starbucks Cultural and creative products
Model KANO
User experience
