摘要
党的第十九届五中全会审议通过的《中共中央关于制定国民经济和社会发展第十四个五年规划和二〇三五年远景目标的建议》明确指出,建设高质量教育体系,培养德智体美劳全面发展的社会主义建设者和接班人,到2035年建成教育强国。近两年,北京广播电视台推出精心打造的青少年综艺节目《风华少年》。该文以《风华少年》如何构建更高质量青少年美育实践平台作为研究题目,结合该节目的差异化定位、优质核心内容、少儿主角定位,解读了一档好的节目如何面向青少年进行正确的价值观引导;同时就节目风格、节目模式进行有益地探讨,提出定位准确、特色鲜明是节目保持差异化竞争力的价值所在。
The《Recommendation of the Central Committee of the Communist Party of China on the formulation of the fourteenth five-year plan for national and social development and vision for 2035》adopted by the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China clearly pointed out that building a high-quality education system,cultivating socialist builders and successors with all-round development of morality,intelligence,sports,aesthetics and labor,and building a powerful educational country by 2035.In the past two years,Beijing Radio&Television Station has launched an youth TV show“Fenghua Youth”.This essay takes"Fenghua Youth"how to build a higher-quality youth aesthetic education practice platform as the research topic.Combined with the differentiated positioning,high-quality core content and youth's protagonist positioning of the program,This essay interprets how a good program guides young people to good values.At the same time,the program style and program mode are beneficially discussed,and it is proposed that accurate positioning and distinctive features are the value of maintaining differentiated competitiveness.
作者
吕楠
LV Nan(Beijing Radio&Television Station,Beijing,100022,China)
出处
《文化创新比较研究》
2021年第21期109-113,共5页
Comparative Study of Cultural Innovation
关键词
少儿综艺
节目创新
风华少年
运营模式
Youth program
Program innovation
Leading role
Operation mode
