摘要
近年来,群众文化作为社会主义文化中的重要构成部分,在基层群众中的带动和辐射作用明显,随着国家在文化建设方面的资金、政策投入日渐增大,群众文化传播已然成为文化建设中的重点性工作。新媒体时代到来以后,群众文化传播面临巨大挑战,常规的传播方式显然无法满足新时代下的发展要求,应积极结合新媒体的发展特点,加强群众文化传播的创新。基于此,文章重点分析了在新媒体背景下的群众文化传播策略,对扩大群众文化的影响力有着重要的意义。
In recent years, as an important part of socialist culture, mass culture has an obvious driving and radiating role in the grass-roots people. With the increasing increase of national funds and policy investment in cultural construction, the spread of mass culture has become the key work in cultural construction. After the arrival of the era of new media, the communication of mass culture is facing great challenges. The conventional mode of communication can obviously not meet the development requirements of the new era. It should be actively combined with the characteristics of the development of new media and be strengthened. Based on this, this paper focuses on analyzing the mass culture communication strategy in the background of new media, to expand the mass culture Influence is important.
作者
刘鑫
LIU Xin(Party School of the Anshan Committee of CPC,Anshan Liaoning,114001,China)
出处
《文化创新比较研究》
2021年第26期87-90,共4页
Comparative Study of Cultural Innovation
关键词
新媒体背景
群众文化
传播策略
New media background
Mass culture
Communication strategy
