摘要
广西钦州坭兴陶作为技艺类非遗文化具有非常独特的艺术魅力,但在互联网快速发展的自媒体时代却没有得到广泛的传播。一方面是此类文化遗产仍然是由政府主导为先,另一方面是因为现有的很多坭兴陶自媒体行业都将宣传的目的定位于销售产品,而不是宣传坭兴陶的技艺文化和经验,导致没能抓住受众的需求,获得的关注并不高。如果个人能够利用想哔哩哔哩此类新自媒体对坭兴陶的独特魅力进行有效的、系统的、专业的宣传,将是在坭兴陶文化宣传这方面前进一大步,打响了广西钦州非遗坭兴陶的文化名片。
Guangxi Qinzhou Nixing Pottery,as a craft intangible cultural heritage,has a very unique artistic charm,but it has not been widely spread in the era of we-media with the rapid development of the Internet.On the one hand,such cultural heritage is still dominated by the government;on the other hand,many existing Nixing pottery"we media"industries aim at selling products instead of propagating nixing pottery's skills,culture and experience,thus failing to grasp the needs of the audience and attracting low attention.If individuals can effectively,systematically and professionally publicize the unique charm of Nixing pottery by using such new"we media"as BiliBili,it will be a big step forward in the cultural publicity of Nixing pottery and a cultural name card of Qinzhou Nixing Pottery of Guangxi Intangible heritage.
作者
叶韫钰
YE Yun-yu(Nanning Normal University,Nanning530299)
出处
《佛山陶瓷》
2022年第10期123-126,共4页
Foshan Ceramics
基金
项目介绍:大学生创新创业大赛创新训练省级项目(项目编号:S202110603240)。
关键词
非遗
坭兴陶
新自媒体
Intangible cultural heritage
Nixing Pottery
new We media
