摘要
为了提升安徽省红色建筑文化旅游质量,促进安徽省红色建筑文化旅游产业发展,采用问卷调查法、结构方程法对安徽省红色建筑文化旅游体验质量影响因素进行研究,旨在为安徽省红色建筑文化旅游产业发展路径提供合理建议。研究选用5个潜变量,20个显变量建立结构方程模型,运用SPSS、AMOS软件对安徽省红色建筑文化旅游体验质量深入分析。研究表明:红色历史因素、景区因素、参与性因素对安徽省红色建筑文化旅游体验质量均呈显著正相关影响。今后,可从深入融合红色历史因素、提升服务质量、创新体验形式、增强参与性等方面着手,促进安徽省红色建筑文化旅游发展。
In order to improve the touristic quality of buildings with red culture in Anhui Province and promote its development,this paper searches in the influence factors of experience quality in the visits to red culture building in Anhui with questionnaire and structural equation model, so that sensible suggestions can be brought about for the development of red-cultured building tourist industry. Five latent variables and 20 dominant variables are selected to establish the structural equation model,and SPSS and AMOS software are used to deeply analyze the tourism experience quality of red culture in buildings Anhui Province. The research shows that factors of red history,scenic spots and participation are positively correlated with the experience quality in the visits to red-cultured buildings in Anhui. In future,we can promote its development from the perspectives of integrating red culture history,improving service quality,innovating experiencing forms,and strengthening participation.
作者
潘和平
沈丹
PAN Heping;SHEN Dan(School of Economics and Management,Anhui Jianzhu University,Hefei,Anhui 230601,China)
出处
《西昌学院学报（自然科学版）》
2022年第3期40-46,共7页
Journal of Xichang University(Natural Science Edition)
基金
安徽省省级自然科学研究项目(YJS20210506)。
关键词
文化旅游
红色建筑
结构方程
体验质量
cultural tourism
buildings bearing red culture
structural equation
experience quality
