摘要
在对商业模式创新的驱动因素、实施路径以及结果形成的类型进行理论回顾基础上,构建一个整合过程与结果的分析框架。外部环境、企业组织和管理者个人三方面的因素会影响和驱动企业进行商业模式创新;商业模式创新的实施路径是围绕商业模式的构成要素进行的;根据商业模式创新内容和程度不同,可以识别商业模式创新的三个维度:创新广度、创新深度和创新强度,以此来划分商业模式创新的类型。企业决策者应当提升战略洞察力和管理认知水平,主动进行商业模式创新设计,并在战略规划、组织结构以及文化方面推动发展战略柔性、资源柔性来实施商业模式创新。成功的商业模式创新应以用户导向为基础,以“价值”为核心,还应当保持创新的广度、深度和强度与企业所处外部技术/市场环境及内部技术战略相匹配。
Based on the theoretical review of the motivations, implementation paths and the types of results of business model innovation, an analytical framework integrating the processes and results is constructed. Three factors including external environment, corporate organization and manager will affect and drive enterprises to carry out business model innovation;the implementation path of business model innovation is based on the constituent elements of the business model;according to the different content and degree of business model innovation, the three dimensions of business model innovation can be identified: innovation breadth, innovation depth and innovation intensity, so as to divide the types of business model innovation. Enterprise decision-makers should improve their strategic insight and management awareness level, take the initiative to conduct business model innovation and design, and promote the development strategy flexibility and resource flexibility to implement business model innovation in terms of strategic planning, organizational structure and culture. Successful business model innovation needs to be user-oriented, with "value" as the core, and the breadth, depth and intensity of innovation should match the external technology/market environment and internal technology strategy of the enterprise.
作者
方奇凤
向永胜
Fang Qifeng;Xiang Yongsheng
出处
《企业经济》
北大核心
2022年第10期76-84,共9页
Enterprise Economy
基金
教育部人文社会科学研究基金项目“全面乡村振兴背景下未来乡村数字化建设模式与路径研究”(项目编号:21YJCZH126)。
关键词
商业模式
商业模式创新
驱动因素
创新路径
创新类型
business model
business model innovation
driving factor
innovation path
innovation type
