摘要
文章为探索以“丝绸之路”为例的传统文化如何与绘本结合进行传播,以达到宣传传统文化的目的。一方面从传统文化丝绸之路的历史沿革、文化艺术以及艺术表现形式等方面叙述,一方面将丝绸之路传统文化和绘本进行结合,探讨传统文化艺术价值在现代如何更有效地传播,论述了如何将情感化设计带入绘本设计,以现代故事营销手段达到传播传统文化的目的,最后通过科技手段为绘本打造沉浸式体验,提出了传统文化、绘本和现代科技结合进行新时代文化传承的设计理念。
This article is to explore how traditional culture,taking the“Silk Road”as an example,can be combined with picture books to spread,so as to achieve the purpose of propagating traditional culture.On the one hand,it describes the historical evolution,cultural art,and artistic expression of the traditional cultural Silk Road.On the other hand,it combines the traditional culture of the Silk Road with picture books to discuss how the value of traditional culture and art can be spread more effectively in modern times.How to bring emotional design into picture book design,use modern story marketing methods to achieve the purpose of spreading traditional culture,and finally create an immersive experience for picture books through scientific and technological means,and propose a design that combines traditional culture,picture books and modern technology to carry on the cultural heritage of the new era idea.
作者
杨静贤
过宏雷
YANG JINGXIAN;GUO HONGLEI
出处
《设计》
2022年第18期132-134,共3页
Design
关键词
丝绸之路
绘本设计
故事营销
传统文化
阅读体验
Silk Road
Picture book design
Story marketing
Traditional Culture
Reading experience
