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鬼畜视频亚文化现象的生成及其传播研究——以B站网络传播的鬼畜视频为例

Research on the generation and transmission of auto-tune remix-themed content video subculture phenomenon——taking the spread of auto-tune remix-themed content video on Bilibili website as an example
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摘要 鬼畜视频是鬼畜文化传播的技术媒介。本质上,鬼畜视频的制造、传播及流行是一种亚文化现象。通过对主流大众媒体素材的复制拼接、素材人物的夸张改造及个性化处理,鬼畜视频形成了其颇为独特性的戏谑、反讽的文化表达特征,彰显了对于主流文化的反叛与挑战。鬼畜视频是其生产者宣泄解压、寻求交互及个性实现的途径,也是鬼畜文化的消费者应对压力、满足特定情绪体验的文化工具。鬼畜视频生产者与消费者在网络社区的深度社会互动,使鬼畜亚文化具有了商业化、大众化的趋势。因此,需要对鬼畜视频可能引发的污名化、文化反叛、违法犯罪等社会问题保持警惕。 Auto-tune remix-themed content video is the technical medium of the transmission of auto-tune remix-themed content.In essence,the manufacture,dissemination and popularity of auto-tune remix-themed content video is a kind of subculture phenomenon.Through the reproduction and splicing of mainstream mass media materials,exaggerated transformation and personalized treatment of material characters,auto-tune remix-themed content video has formed its unique cultural expression characteristics of joke and irony,highlighting the rebellion and challenge to the mainstream culture.Auto-tune remix-themed content video is a way for its producers to relieve pressure,seek interaction and realize individuality,and is also a cultural tool for consumers of auto-tune remix-themed content culture to cope with pressure and meet specific emotional experiences.The deep social interaction between the producers and consumers of auto-tune remix-themed content video in the network social area makes the auto-tune remix-themed content subculture has the trend of commercialization and popularization.Therefore,it is necessary to be vigilant against social problems such as stigma,cultural rebellion,and illegal crimes that may be caused by auto-tune remix-themed content videos.
作者 徐祥运 徐博昌 XU Xiang-yun;XU Bo-chang(School of Marxism,Dongbei University of Finance and Economics,Dalian 116025,China;School of Psychological and Cognitive Sciences,Peking University,Beijing 100871,China)
出处 《青岛科技大学学报(社会科学版)》 2022年第3期56-63,共8页 Journal of Qingdao University of Science and Technology(Social Sciences)
关键词 鬼畜视频 传播生态 社会心理 网络社会互动 亚文化群体 auto-tune remix-themed video communication ecology social psychology network social interaction sub-cultural group
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