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新形势下对提升国有建材企业“软实力”的思考

Reflections on Improvement of the “Soft Power” of State-owned Building Materials Enterprises Under the New Situation
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摘要 进入中国特色社会主义新时代以来,国有企业的国际影响力迅速提升,成为国际市场上一支创新发展生力军。经过多年的积累与发展,建材行业也培育出多家跻身世界一流和具有国际竞争力的国有企业。但在纷繁复杂的全球市场中,不仅企业硬实力要拔得头筹,企业软实力也需要旗鼓相当,因此构建良好的企业文化对实现企业高质量发展就显得尤为重要。 Since the beginning of the new era of socialism with Chinese characteristics, the international influence of state-owned enterprises has rapidly increased, and they have become a new force for innovation and development in the international market.After years of accumulation and development, the building materials industry has also cultivated a number of world-class and international competitive state-owned enterprises.However, in the complex global market, not only should the hard power of enterprises gain the upper hand, but the soft power of enterprises should be also evenly matched.Therefore, it is particularly important to build the good corporate culture to achieve high-quality development of the enterprise.
作者 刘娜 LIU Na(CNBM Research Institute for Advanced Glass Material Group Co,Ltd,Bengbu 233010,China)
出处 《建材世界》 2022年第5期166-168,172,共4页 The World of Building Materials
关键词 企业文化 软实力 高质量发展 corporate culture soft power high-quality development
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