摘要
实现数字媒体和艺术的结合,能够展现我国深厚的文化底蕴。将数字媒体艺术应用于现代广告设计中,可赋予设计更多的可能性。本文在对数字媒体艺术进行概述的基础上,提出了保持真实、创意优先、激发情感、规范系统等原则,并从特效制作、广告设计剪辑、搜集处理信息、三维特效、交互式广告设计等方面介绍了基于数字媒体艺术的现代广告设计策略。
To realize the combination of digital media and art,can show China's profound cultural heritage.Applying digital media art to modern advertising design can give design more possibilities.Article on the overview of digital media art,on the basis of put forward the real,creative priority,stimulate emotion,standard system,such as principle,and from the special effects production,advertising design editing,collecting information,3 d effects,interactive advertising design,etc.,this paper introduces the modern advertising design strategy based on digital media art.
作者
姜不逊
JIANG Buxun(Jingzhou Vocational College of Technology,Jingzhou 434000,China)
出处
《鞋类工艺与设计》
2022年第12期43-45,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
数字媒体艺术
现代广告设计
信息技术
digital media art
modern advertising design
information technology
