摘要
工业旅游作为工业资源与旅游业融合而生的新型旅游业态,逐渐成为旅游业发展新增长点,积极发展工业旅游是促进淮南市高质量转型发展的重要引擎。在对工业旅游、RMP理论进行文献评述的基础上,通过多方实地考察及发放问卷等途径,采用RMP分析的方法对淮南工业旅游资源、市场、产品进行有效分析,提出了重点打造矿井体验游、研学教育游和怀古怀旧游三大工业旅游产品这一设计思路,并提出相应发展策略,即:政府加强监管,均衡开发效益;精耕本地市场,优化市场结构;强化产品特色,区域联动发展;拓展宣传渠道,加大促销力度,力求提升淮南市工业旅游发展水平。
As a new type of tourism born from the integration of industrial resources and tourism,industrial tourism has gradually become a new growth point for tourism development,while the active development of industrial tourism is an important engine to promote the high-quality transformation development of Huainan.Based on the literature review of industrial tourism and RMP theory,the RMP analysis method was used to effectively analyze the industrial tourism resources,market and products of Huainan through multiple field visits and questionnaires,and the design idea of focusing on three industrial tourism products,namely mine experience tour,research and education tour,and nostalgia tour was proposed.And corresponding development strategies were put forward:the government should strengthen supervision,balance the development benefits,cultivate the local market and optimize the market structure;efforts should also be made to strengthen product characteristics and regional linkage development,expand publicity channels,increase promotion efforts,and strive to enhance the level of industrial tourism development in Huainan.
作者
张心悦
王艳
ZHANG Xinyue;WANG Yan
出处
《淮南师范学院学报》
2022年第5期49-54,共6页
Journal of Huainan Normal University
基金
2018年淮南师范学院校级科研项目“基于RMP分析的淮南市工业旅游产品开发研究”(2018xj59)
2020年安徽高校人文社会科学研究重点项目“乡村振兴背景下文旅产业融合助推资源型城市转型发展研究———以淮南市为例”(SK2020A0422)。
关键词
RMP理论
工业旅游
资源型城市转型
淮南
RMP theory
industrial tourism
resource-based city transformation
Huainan
