摘要
进入数字经济时代,数字内容创业迅速成为全球最活跃的新兴创业方式,创造了巨大的经济社会价值,引起了广泛关注。相对于传统内容创业,数字内容创业通过何种机制与数字时代深入融合进而实现持续高效成长,是有效破解其实践困境和准确界定其理论内涵的核心问题。采用案例研究方法,对FD读书创业成长过程进行纵向分析,探讨数字内容创业能力在其成长中所发挥的关键作用。研究发现,数字内容创业成长表现为机会、组织、资源等方面的提升和进步,本质上是持续的、多元的创业能力成长。数字内容创业具有明显的数字创业属性,创业能力在整个创业成长过程中主要表现为战略能力和动态能力。数字内容创业成长是创业者创业能力向创业组织创业能力转化以及两者互动提升的结果,这种交互性是数字内容创作者进行数字内容创业并一直处于数字内容创作核心所带来的。数字内容创业者应当强化对持续性创业能力成长的关注,同时淡化对固定性生产要素的占有,企业成立后既要充分利用组织来促进自身数字内容创业能力的发挥,也要注重自身与组织间创业能力的转化。
In the era of digital economy,digital content entrepreneurship has rapidly become the most active new entrepreneurial mode in the world,creating huge economic and social value and attracting wide attention.Compared with the traditional content entrepreneurship,the mechanism through which the digital content entrepreneurship deeply integrates with the digital era to achieve sustainable and efficient growth is the core issue to solve its practical dilemma and accurately define its theoretical connotation,which is also the focus of this study.The authors use case study method to reveal the key role of digital content entrepreneurship ability in the growth of FD Dushu through longitudinal analysis of the growth process of its entrepreneurship.It is found that the growth of digital content entrepreneurship is manifested in the improvement and progress of opportunities,organizations and resources,and is essentially a continuous and diversified growth of entrepreneurial ability.Digital content entrepreneurship has obvious digital entrepreneurship attribute,and entrepreneurial ability is mainly manifested as strategic ability and dynamic ability in the whole entrepreneurial growth process.The growth of digital content entrepreneurship is the result of the mutual transformation and interaction between the entrepreneurial ability of entrepreneurs and the entrepreneurial ability of entrepreneurial organizations.This interaction is brought about by the digital content creators’digital content entrepreneurship and has been at the core of digital content product creation.Digital content entrepreneurs should pay more attention to the continuous growth of entrepreneurial ability,and at the same time dilute the possession of fixed production factors.After establishing a company,they should not only make full use of the organization to assist the development of their digital content entrepreneurial ability,but also pay attention to the transformation with the organization.
作者
冯绍雯
付莉
宋立丰
FENG Shao-wen;FU Li;SONG Li-feng(Audit Research Institute,National Audit Office of the People's Republic of China,Beijing 100086,China;Library and Information Center,Beijing Wuzi University,Beijing 101149,China;Business School,Beijing Wuzi University,Beijing 101149,China)
出处
《中国流通经济》
CSSCI
北大核心
2022年第10期80-91,共12页
China Business and Market
基金
北京市教育科学“十四五”规划2022年度优先关注项目“稳步推动北京市职业本科教育发展的实践研究”(AAEA22004)
北京物资学院研究生教育教学改革项目“新商科研究生数字能力培养路径研究”。
关键词
数字内容创业
成长机制
创业能力
创业者
创业组织
digital content entrepreneurship
growth mechanism
entrepreneurial ability
entrepreneur
entrepreneurial organization
