摘要
从约瑟夫·克拉珀“受众选择心理”出发,分析了档案编研产品在互联网传播过程中具备的视觉优势和故事载体属性两大传播特质,提出通过注重声像档案运用、使用数字化技术使档案呈现方式艺术化、挖掘档案故事满足受众“期待视野”、受众参与档案故事的构建形成传受互动的良好氛围等策略,增加档案产品外在吸引力和思想内涵,满足受众需求,从而实现档案编研产品的多样化呈现。
Starting from Joseph Clapper’s"audience selection psychology",this paper analyzes the two communication characteristics of archives compilation and research products in the process of Internet communication:visual advantage and story carrier attribute,and proposes that by paying attention to the application of audio-visual archives,using digital technology to artistically present archives,excavating archives stories to meet the expectations of the audience,making the audience participate in the construction of archives stories to form a good interaction atmosphere of transmission and reception,the external attraction and ideological connotation of archives products can be increased to meet the needs of the audience,so as to realize the diversified presentation of archives compilation and research products.
作者
李渊玮
余林夕
王文玫
Li Yuanwei;Yu Linxi;Wang Wenmei
出处
《兰台世界》
2022年第9期113-115,共3页
Lantai World
关键词
受众选择心理
档案编研产品
互联网传播
故事化
audience selection psychology
archives compilation and research products
Internet communication
story telling
