期刊文献+

北京2022年冬奥会认知度、关注度、参与度及感受到的影响力——基于北京2022年冬奥会我国华北、华东地区调研数据的分析

Recognition,Attention,Engagement and Perceived Influence of the Beijing 2022 Winter Olympics——Based on an Analysis of Survey Data of the Beijing 2022 Winter Olympics from Northern and Eastern China
下载PDF
导出
摘要 北京2022年冬奥会和冬残奥会是一次展现国家形象、振奋民族精神的重大活动。为了深入贯彻和落实北京2022年冬奥会的相关精神,国家有关部门制定了一系列相关政策措施,以提高大众对冬奥会的认识,激励大众积极参与冬奥会相关活动。在宣传冬奥文化、传承冬奥精神的同时,也利用这一契机,广泛宣传奥林匹克文化,积极开展奥林匹克教育,此举对于奥林匹克精神的传承和发展具有重要意义。本文主要采用问卷调查法,通过调查华北、华东地区11-29岁的学生对冬奥会的认知度、关注度、参与度以及感受到的影响力,分析不同人口统计学学生对冬奥会认知度、关注度、参与度以及影响力之间存在的差异,探析学生对冬奥会的认知度、关注度、参与度与影响力之间的关系,旨在进一步提高学生对冬奥会的认知度、关注度、参与度,进而为开展学校奥林匹克教育提供理论依据。调查结果显示:学生对冬奥会认知度、关注度较高,但实际参与度较低;不同性别学生对冬奥会的认知度、关注度、参与度、影响力存在显著性差异;不同学历、家庭所在地学生对冬奥会的认知度、关注度、影响力存在显著性差异,对冬奥会参与度不存在显著性差异;学生对冬奥会的认知度、关注度、参与度与影响力之间存在显著正相关。 The Beijing 2022 Winter Olympics and the Beijing 2022 Winter Paralympics are major events to showcase the image of the country and invigorate the national spirit.Relevant state departments formulated a series of policies and measures to bring the public’s attention to the Winter Olympics,encourage the public’s participation in related activities and promote the Winter Olympics culture and inherit the spirit of the Games,in order to thoroughly implement the intrinsic spiritual motivation of the Beijing 2022 Winter Olympics.The state departments publicized the Olympic culture and educated the public about the Olympics,which is of great significance to the inheritance and expansion of the Olympic spirit.We used questionnaire survey and collected data from students at ages 11-29 from Northern and Eastern China about their recognition,attention,engagement and perceived influence of the Winter Olympics.Then we analyzed the differences between demographically different students.We explored the students’recognition,attention and engagement in relation to the influence of the Games,aiming to provide a theoretical basis for Olympics education at school.The survey findings are as follows.Students have high recognition and attention to the Winter Olympics,but their actual engagement is low.There are significant gender differences in the recognition,attention,engagement and perceived influence of the Games.Educational backgrounds and home locations lead to significant differences in their recognition,attention and perceived influence of the Games,but there is no significant difference in their engagement in the Games.There is significant positive correlation between students’recognition,attention,engagement and their perceived influence of the Games.
作者 吕慧 王慧琳 李科 李云 迟丽君 董春燕 尹茂青 郑康康 Lyu Hui;Wang Huilin;Li Ke;Li Yun;Chi Lijun;Dong Chunyan;Yin Maoqing;Zheng Kangkang(Tianjin University of Sport,Tianjin 301617,China)
机构地区 天津体育学院
出处 《体育科技文献通报》 2022年第9期203-207,共5页 Bulletin of Sport Science & Technology
关键词 北京冬奥会 认知度 关注度 参与度 影响力 Beijing Winter Olympics Recognition Attention Engagement Influence
  • 相关文献

参考文献22

二级参考文献97

共引文献104

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部