摘要
元宇宙是基于数字技术聚合的互联网应用形态和社会组织形态,元宇宙的技术创生、经济创生、需求创生机理与体育产业发展诉求不谋而合。元宇宙技术及应用对体育产业市场供给、体育产业融合发展、体育产业治理变革具有深刻影响。在元宇宙视域下,体育产业发展要以虚实融合为创新发展导向、以数字基础设施完善为重点、以深化信息技术应用为抓手、以数据价值化为产业发展新动能。
Metaverse is the Internet application form and social organization form based on the aggregation of digital technology.The technological, economic and social demand factors that drive the birth of the Metaverse coincide with the development demands of the sports industry.Metaverse technology and applications have a profound impact on the upgrading of sports products and enterprises, the development of industrial integration, and the reform of industrial governance.From the perspective of the Metaverse, the development of the sports industry should take virtual reality as the innovation orientation, focus on improving digital infrastructure, deepen the application of information technology, and promote the value of data.
作者
陈雯雯
黄海燕
CHEN Wenwen;HUANG Haiyan(Shanghai Collaborative Innovation Center of Sports and Health Industry,Shanghai University of Sport,Shanghai 200438,China)
出处
《西安体育学院学报》
CSSCI
北大核心
2022年第4期396-402,共7页
Journal of Xi'an Physical Education University
基金
国家社会科学基金重大项目(19ZDA355)。
关键词
元宇宙
体育产业
数字技术
Metaverse
sports industry
digital technology
