摘要
在相关研究基础上,对品牌专卖-4S店销售模式、汽车电商销售模式及汽车超市销售模式三个方面的发展现状展开分析,发现品牌专卖-4S店销售模式逐渐衰落,逐渐转变为汽车电商和汽车超市销售模式。为了更好地促进汽车市场发展,从找准市场定位及借用政治力量,树立良好口碑两个方面对汽车市场的销售提出优化策略。汽车销售不仅需要选择合适的销售模式,还需要具备相应的销售策略,发挥销售模式优势和特点,提高汽车销售效益,更好地解决汽车市场发展遇到的瓶颈。
Based on related researches,the research analyzes the develop status from the following three aspects,such as brand monopoly-4S sales model,automobile e-commerce sales model and automobile supermarket sales model;finds that brand monopoly-4S sales model has gradually declined,and gradually transfered to automobile e-commerce sales and automobile supermarket sales model.Optimization strategies of automobile supermarket sales are proposed from two aspects,such as finding precision market position and borrowing political power,and establishing good reputation.In automobile sales,we should not only select suitable sales mode,but also be qualified with corresponding sales strategies,to play the role of the advantages and characteristics of sales mode,improve automobile sales benefit,and better solve the problems in automobile market development.
作者
张薇薇
Zhang Weiwei(Shandong Huayu University of Technology,Dezhou 253034,China)
出处
《黑龙江科学》
2022年第18期155-157,共3页
Heilongjiang Science
关键词
汽车市场
销售模式
发展现状
优化策略
Automobile market
Sales model
Development status
Optimization strategy
