摘要
从市场营销专业实践创新要求、学科竞赛提升实践创新能力的必要性出发,以某学校市场营销专业为例,通过发放网络问卷和开展学生座谈会,分析市场营销专业学生参加学科竞赛基本情况、学科竞赛与专业课程知识的联系、学科竞赛对实践创新能力的影响等,为提升专业人才实践创新能力提供依据。
Taking the marketing major of a school as an example,the online questionnaires are issued and the symposiums are con⁃ducted for students based on the practical innovation requirements of marketing major and the necessity of discipline competition to improve practical innovation capability.The basic situation of marketing major students participating in discipline competitions,the connection between discipline competitions and professional curriculum knowledge and the impact of discipline competitions on practical innovation capability are analyzed,which provide foundation for improving the practical innovation capability of pro⁃fessionals.
作者
钟晶灵
贺嫦珍
ZHONG Jingling;HE Changzhen(Guangzhou Huashang College,Guangzhou 511300,China)
出处
《山东电力高等专科学校学报》
2022年第4期68-72,共5页
Journal of Shandong Electric Power College
基金
2015年广东省教育研究院教育研究课题“广东民办本科院校发展应用技术教育的路径研究”(项目编号:GDJY-2015-D-b017)
2018年广州华商学院校内科研项目“‘互联网+’时代珠三角小微实体企业发展路径研究”(项目编号:2018HSXS13)。
关键词
学科竞赛
技术教育
实践创新
discipline competition
technical education
practical innovation
