摘要
随着全球化和国际贸易的不断深入,为了打开我国文化产品的国际市场,也为了构建良好的中国形象,推动中国文化走出去,需要重视国际文化贸易的重要性。音乐文化产品可以成为对外传播和发展国际贸易的重要抓手,但目前我国音乐文化的出口现状并不乐观。伴随着数字化、网络化的进程,中国音乐文化产品的出口贸易面临着新的环境带来的机遇和挑战。因此,该文希望在新的国际贸易环境的基础上,基于SWOT模型对我国音乐文化产品出口的优势、劣势、机会和威胁进行分析和讨论,进而提出发展策略和建议。
With the deepening of globalization and international trade, in order to open up the international market with our cultural products, and to build a good Chinese image, it is necessary to conduct sufficient international cultural trade. Music products can become an important point for that purpose. However, the current situation of cultural export of music in China is not optimistic. With the process of digitization, the export trade of Chinese music and cultural products is facing new opportunities and challenges. Therefore, this paper hopes to analyze Chinese music and cultural products’ export based on the SWOT model, and put forward some development strategies and suggestions.
作者
程天宇
CHENG Tianyu(Communication University of China,Beijing,100024,China)
出处
《文化创新比较研究》
2022年第12期170-173,共4页
Comparative Study of Cultural Innovation
关键词
音乐文化产品
跨文化传播
机遇与挑战
出口策略
Music products
Intercultural communication
Opportunities and challenges
Export strategies
