摘要
随着“互联网+体育”的不断发展,对足球产业发展而言不仅是机遇,也是挑战,对此需要采用科学有效的应对措施,推进中国足球事业实现更好的发展。从学术角度针对“互联网+体育”进行研究,是基于产业实践展开的。从当前足球产业的发展情况来看,上游主要是寡头垄断市场,围绕着各种足球赛事以及版权形成,中下游则是垄断竞争市场。将“互联网+足球”构建起来,实现创新发展,在未来的规划中,纵向一体化成为重要的方向,使得足球产业生态被打造出来,通过细分市场以呈现出局部垄断的局面,基于大数据资产等路径走上技术创新发展道路。该研究着重于研究“互联网+”背景下我国足球产业的创新发展路径及未来规划。
With the continuous development of"Internet+sports",it is not only an opportunity but also a challenge for the development of the football industry.It is necessary to adopt scientific and effective countermeasures to promote the better development of Chinese football.The research on"Internet+sports"from an academic perspective is based on industrial practice.From the current development of the football industry,the upstream is mainly an oligopoly market,which is formed around various football events and copyrights,while the middle and downstream are monopolistic competition markets.Build"Internet+football"to achieve innovative development.In the future planning,vertical integration will become an important direction,so that the football industry ecology will be created,and the market will be subdivided to present a partial monopoly situation,and embark on the path of technological innovation and development based on big data assets.This research focuses on the innovative development path and future planning of China’s football industry under the background of"Internet+".
作者
陈俊强
CHEN Junqiang(Jilin Police College,Changchun,Jilin Province,130000 China)
出处
《科技资讯》
2022年第19期235-238,共4页
Science & Technology Information
关键词
“互联网+”背景
中国足球产业
创新发展
路径未来规划
"Internet+"background
Chinese football industry
Innovative development
Path future planning
