摘要
短视频平台在高校图书馆宣传推广方面具有独特的优势。短视频的内容质量是短视频平台运营的核心,如何持续为用户提供优质精细的短视频作品,是高校图书馆短视频运营者需要重点关注的问题。以32个高校图书馆抖音账号为研究对象,通过采集和分析账号的整体数据,揭示了其运营和传播情况,并对点赞数排名前100的典型作品进行了逐条编码和数据统计,从视频标题、视频类型、视频主题、视频时长、视频情感5个方面进行了内容分析,探索了抖音平台的内容运营策略,以期提高高校图书馆短视频平台的运营效率。
Short video platform has unique advantages in the publicity and promotion of university libraries.The content quality of short video is the core of short video platform operation.How to continuously provide users with high-quality and refined short video works is the key issue for short video operators of university libraries.Taking 32 Tiktok accounts of university libraries as research objects,this paper reveals their operation and dissemination by collecting and analyzing the overall data of the accounts,and encodes and counts the top 100 typical works with likes,analyzes the content from five aspects of video title,video type,video theme,video duration and video emotion,and explores the content operation strategy of Tiktok platform,in order to improve the operation efficiency of short video platform in university library.
出处
《图书情报导刊》
2022年第7期34-40,共7页
Journal of Library and Information Science
基金
2020年广东省图书馆科研课题“5G时代高校图书馆短视频平台运营策略研究——以抖音平台为例”(项目编号:GDTK2014)。
关键词
高校图书馆
短视频
运营策略
数据分析
university library
short video
operating strategy
data analysis
