摘要
为了更加客观系统评估消费者对于真丝类织物的偏好度,本研究从审美情绪入手,利用心理生理学实验,尝试构建真丝类织物偏好度的多维评价指标体系。研究初步验证了多维生理行为指标在区分消费者真丝类织物偏好度上的敏感性,具体表现为相较于主观偏好度较低的试样,消费者在欣赏主观偏好度较高的试样时,瞳孔直径、心率变异性以及身体姿势等生理行为指标会发生显著改变,说明审美愉悦感和放松感增强,并出现趋近效应。因此,真丝类织物的设计和评估可以结合多维度生理行为指标,提高对消费者偏好的洞察。
In order to evaluate consumers’preference for silk fabrics more objectively and systematically,starting with the aesthetic mood,this study tries to construct a multidimensional evaluation index system of silk fabrics preference by using psychophysiological experiments.The sensitivity of the physiological and behavioral indicators in distinguishing silk fabrics preferences was preliminarily verified.It is found that when consumers appreciate silk with higher preference,some indicators such as pupil diameter,heart rate variability and body posture change significantly in comparison to those when consumers appreciate silks with lower preference,indicating that consumers feel pleased and relaxed,and have a willingness to move closer.Thus,the design and evaluation of silk can be combined with multidimensional physiological and behavioral indicators so as to improve the insight into consumers’preference.
作者
李欣月
刘宏艳
王雪琴
李加林
王笃明
杨振
LI Xin-yue;LIU Hong-yan;WANG Xue-qin;LI JiaLin;WANG Du-ming;YANG Zhen(Department of Psychology,Zhejiang Sci-Tech University,Hangzhou,310018,China;Zhejiang Silk and Fashion Culture Research Center,Zhejiang Sci-Tech University,Hangzhou,310018,China)
出处
《浙江纺织服装职业技术学院学报》
2022年第3期1-9,15,共10页
Journal of Zhejiang Fashion Institute of Technology
基金
浙江省哲学社会科学规划课题(编号:19NDJC233YB)
浙江省丝绸与时尚文化研究中心培育课题(编号:21066185-N)。
关键词
真丝织物偏好度
瞳孔直径
心率变异性
姿势识别
评价指标体系
审美情绪
silk fabrics preference
pupil diameter
heart rate variability
posture recognition
evaluation index system
aesthetic emotion
