摘要
当前,随着文化创意产业的飞速发展,景区文创产品设计已经成为景区发展的重要组成部分,而且由于景区文创产品本身具有高度的艺术性和审美价值,内容丰富多元,极具特色。以传统元素作为基本内容,对文创产品所蕴含的美学思想以及具体实践等进行研究,能够有效厘清当前景区文创产品在发展过程中形成的脉络。夜郎谷是贵州当地以傩文化为主要代表的景点,搭乘信息发展的东风,在国内迅速掀起了傩文化旅游热潮,在短时间内就吸引了大量游客的关注和重视。本文将立足于当前文创产品发展的实际情况,分析夜郎谷景区在文创产品设计应用过程中所具备的巨大潜力。
At present,with the rapid development of cultural and creative industry,the design of cultural and creative products in scenic spots has become an important part of the development of scenic spots,and because in scenic spots themselves have a high degree of artistic and aesthetic value,the content is rich and diverse,even distinctive.Taking the traditional elements as the basic content,the research on the aesthetic thought contained in the cultural and creative products as well as the specific practical practice can effectively clarify the context formed in the development process of the current scenic cultural and creative products.Yelang Valley is a local scenic spot mainly represented by Nuo culture in Guizhou.With the development of information,the tourism upsurge of Nuo culture has been set off rapidly in China,attracting the attention of a large number of tourists in a short time.Based on the actual situation of the current development of cultural and creative products,this paper will analyze the great potential of Yelang Valley scenic spot in the design and application of cultural and creative products.
作者
钱金岚
QIAN Jin-lan(Guizhou Normal University,Guiyang 550000,China)
出处
《绿色包装》
2022年第7期128-132,共5页
Green Packaging
关键词
夜郎谷
形象设计
文创产品
Yelang Valley
image design
the characteristic development
