摘要
作为人类学研究的新领域,媒体人类学突出关注“媒体化实践”,并分析媒体与社会、经济、文化及政治的内在关系。媒体人类学研究既继承了人类学研究的相关理论、视角,亦通过借鉴传播学理论,阐释当今社会的文化传播现象;既延续了人类学田野调查方法,亦探寻出多点民族志、网络民族志等适应现代社会方式的研究方法;既关注媒体自身的传播系统的内在时间,亦将文化传播现象放置于人类社会系统之中,考察媒体与经济系统、社会结构、文化差异及政治框架的动态关系。媒体人类学研究将愈来愈多地切入信息生产、传播和反馈的全过程,并分析数字化社会与现实社会的区隔与联系,从而推动数字技术、民族志研究融合的研究方法的革新。
As a new field of anthropology research,media anthropology pays great attention to"media practice"and analyzes the internal relationship between media and society,economy,culture and politics.Media anthropology research not only inherits the relevant theories and perspectives of anthropology research,but also explains the phenomenon of cultural communication in today's society by drawing lessons from communication theory.It not only continues the anthropological field investigation method,but also explores the research methods of multi-point ethnography,network ethnography,etc.which adapt to the modern social way;It focuses on the internal time of the media's own communication system,and also places the phenomenon of cultural communication in the human social system,and examines the dynamic relationship between media and economic system,social structure,cultural differences and political framework.Media anthropology research will integrate the whole process of information production,dissemination and feedback continuously,and analyze the separation and connection between digital society and real society,so as to promote the innovation of research methods of the integration of digital technology and ethnography research.
作者
黎帅
LI Shuai(School of Humanity,Tongren University,Tongren 554300,Guizhou,China)
出处
《铜仁学院学报》
2022年第4期82-91,共10页
Journal of Tongren University
关键词
媒体人类学
文化传播
网络民族志
发展趋势
media anthropology
cultural communication
network ethnography
development trend
