摘要
围绕海南槟榔定价权问题,分析提高农户槟榔定价权的主要影响因素,为提高农户对槟榔价格的议价能力提供参考支持。基于农户定价权要素模型,分析槟榔交易市场中提高种植户议价能力的主要影响因素,分别为当期槟榔的交易量、种植户直接参与槟榔销售市场的单位交易费用、种植户槟榔销售规模与竞争者槟榔销售规模之比。要提高种植户在槟榔交易市场中的定价权,应适度扩大交易规模、降低交易费用、建立槟榔种植户合作社,以此提高种植户对槟榔价格的议价能力。
Focusing on the pricing power of areca-nut in Hainan,this paper analyzes the main influencing factors of improving farmers’pricing power of areca-nut,so as to provide reference support for improving farmers’bargaining power of areca-nut price.Based on the factor model of farmers’pricing power,this paper analyzes the main influencing factors of improving farmers’bargaining power in the areca-nut trading market,which are respectively the current trading volume of areca-nut,the unit transaction cost of growers’direct participation in the areca-nut sales market,and the ratio of areca-nut sales by growers to that of competitors.To improve the pricing power of farmers in the areca-nut trading market,we should appropriately expand the transaction scale,reduce the transaction cost,and establish areca-nut growers’cooperatives,so as to improve the bargaining power of farmers on the price of areca-nut.
作者
孟猛
代昆豪
王杏
路靖
MENG Meng;DAI Kunhao;WANG Xing;LU Jing(Institute of Scientific and Technical Information,CATAS/Key Laboratory of Applied Research on Tropical Crop Information Technology of Hainan Province,Haikou,Hainan 571101,China;School of Business and Management,Jilin University,Changchun,Jilin 130022,China;Hainan Medical University,Haikou,Hainan 571199,China)
出处
《热带农业科学》
2022年第8期87-91,共5页
Chinese Journal of Tropical Agriculture
基金
海南省自然科学基金高层次人才项目(No.721RC629)
海南省2020年哲学社会科学规划课题[No.HNSK(YB)20-61]。
关键词
槟榔
市场价格
定价权
农户定价权要素模型
areca-nut
market price
pricing power
the factor model of farmers’pricing power
