摘要
在武夷山红色旅游产业发展的大背景下,红色旅游文创产品开发设计应注重弘扬红色文化精神,精选典型的红色造型符号将其合理地植入到文创产品中,秉持创新的设计原则将当地天然材料、传统工艺和特色文化运用到文创产品设计中,凸显武夷山浓郁的地域特色,使红色旅游文创产品蕴含丰富的文化内涵,同时通过增强产品趣味性和强化品牌形象等方式来拓展市场,更好地展现武夷山红色文化的精神价值,体现其文化传承和时代的创新精神。
In the context of the development of red tourism industry in Wuyishan, the development and design of red tourism cultural and creative products should focus on carrying forward the spirit of red culture, selecting the typical red modeling symbols, and properly inserting them into cultural and creative products, guided by innovative design principles. We have applied local natural materials, traditional techniques and distinctive cultures to the design of cultural and creative products, highlighting the strong regional characteristics of Wuyishan, making red tourism cultural and creative products contain rich cultural connotations, at the same time, through enhancing the interest of products and strengthening the brand image to expand the market, better show the value of Wuyishan Red Spirit, reflect its cultural heritage and the spirit of innovation of the Times.
作者
魏永青
WEI Yongqing(School of Art,Wuyi University,Wuyishan,Fujian 354300)
出处
《武夷学院学报》
2022年第8期50-54,共5页
Journal of Wuyi University
基金
福建省本科高校教育教学改革研究重大项目(FBJG20200043)
武夷学院马工程项目(MGC201908Z)。
关键词
红色文化
文创产品
设计开发
red culture
cultural and creative products
design and development
