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电视新闻提升网络传播力的策略探讨 被引量:2

Discussion on the Strategy of TV News to Improve the Network Communication Power
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摘要 伴随5G与AI技术快速发展、融媒变为智媒,中国已经逐步迈向5G智媒时期。在5G智媒背景下,主流媒体需适应大众获得信息途径的改变,自主发声为经济社会建设创造良好舆论环境,使网上充满正能量。挖掘5G智媒优势,遵循主流价值聚集优质信息,整体提高电视新闻在线传播力,以适应大众多样化、个性化新闻内容需求。文章从保证新闻内容及质量、提升电视新闻事件的及时性等方面,详细阐述了电视新闻提高网上传播力的措施。 With the rapid development of 5G and AI technology and the transformation of financial media into intelligent media,China has gradually moved towards the period of 5G intelligent media.In the context of 5G smart media,the mainstream media need to adapt to the change of public access to news and information,independently voice,create a good public opinion environment for economic and social construction,and make the positive energy always fill the cyberspace.Tap the new situation of 5G smart media era,follow the mainstream value,gather high-quality information,and improve the online communication power of TV news as a whole,so as to meet the needs of the public for diversified and personalized news content.This paper expounds in detail the measures to improve the online communication power of TV news from the aspects of ensuring the content and quality of news and improving the timeliness of TV news events.
作者 尚焕霖 SHANG Huanlin(Jining radio and television station,Jining 272000,China)
机构地区 济宁广播电视台
出处 《数字通信世界》 2022年第8期135-137,共3页 Digital Communication World
关键词 电视新闻 5G智媒 传播力 TV news 5G smart media transmission force
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