摘要
通过揭示数据赋能学术出版知识服务精准化的内在机理,提出实现学术出版知识服务精准化的路径,助推学术出版和学术强国建设。文章从学术出版知识服务精准化需要解决的问题入手,分析学术出版知识服务面临的困境:供给侧服务内容不够细化、服务类型单一,需求侧用户细分不到位、需求甄别不准等。探讨数据赋能学术出版知识服务精准化的内在机理:以数据思维重构学术出版知识服务逻辑,以技术赋能提高学术出版知识服务资源管理效率,以数据要素化推进学术出版知识服务供需平衡,以算法优化驱动学术出版知识服务精准营销。并从数据库建设、全要素应用、算法参与三个方面提出构建数据赋能学术出版知识服务精准化的实现路径。
By revealing the internal mechanism of data empowerment of academic publishing knowledge service precision,this paper puts forward the path to realize the precision of academic publishing knowledge service,and promotes the academic publishing and academic power construction.Starting from the problems that need to be solved in the precision of academic publishing knowledge service,this paper analyzes the difficulties faced by academic publishing knowledge service:the supply-side service content is not refined enough,the service type is single,the demand-side user segmentation is not in place,and the demand screening is not accurate.This paper discusses the internal mechanism of data empowerment of academic publishing knowledge service precision:reconstructing the logic of academic publishing knowledge service with data thinking,improving the efficiency of academic publishing knowledge service resource management with technology empowerment,promoting the supply and demand balance of academic publishing knowledge service with data factorization,and driving the precision marketing of academic publishing knowledge service with algorithm optimization.Moreover,from the three aspects of database construction,full-factor application and algorithm participation,this paper puts forward the realization path of data empowerment of academic publishing knowledge service precision.
作者
覃周亚
QIN Zhouya(School of Information Management,Nanjing University)
出处
《出版与印刷》
2022年第3期22-29,共8页
Publishing & Printing
关键词
数据赋能
学术出版
知识服务
供需匹配
data empowerment
academic publishing
knowledge service
supply and demand matching
