摘要
近些年,我国民众的生活水平不断提升,很多人都会选择在闲暇时间出去旅游,旅游业也由此获得了极佳的发展机遇。目前各种新媒体行业层出不穷,旅游业也随之把握好该机会,借助新媒体来营销旅游产品。而在所有旅游产品中,皮革制品也受到了众多消费者的青睐。为使得皮革旅游产品在新时期下可以获得更好的发展,就应充分利用新媒体,挖掘更多潜在客户。本文主要对线上线下营销的特点及优势进行介绍,并对皮革产品的特点及存在的营销问题进行分析,继而提出皮革产品线上线下营销的策略。
In recent years,the living standards of the Chinese people have been continuously improved.Many people choose to travel in their leisure time,and the tourism industry has also obtained excellent opportunities for development.At present,various new media industries are emerging in an endless stream,and the tourism industry will also seize this opportunity to use new media to market tourism products.Among all tourism products,leather products are also favored by many consumers.In order to make leather tourism products develop better in the new era,new media should be fully utilized to accumulate more potential customers.This article mainly introduced the characteristics and advantages of online and offline marketing,and analyzed the characteristics and existing marketing problems of leather products,and then proposed strategies for online and offline marketing of leather products.
作者
王璐
WANG Lu(Shanxi Economic Management Cadre College,Taiyuan 030001,China)
出处
《中国皮革》
CAS
2022年第8期135-138,共4页
China Leather
基金
山西省第四次全国经济普查课题研究项目(JP[2020]02号)。
关键词
新媒体环境
皮革旅游产品
营销策略
new media environment
leather tourism products
marketing strategy
