摘要
农村电子商务与物流协同发展是我国农村经济增长的新动能,促进二者耦合协调发展是农村经济健康持续发展的必然要求。但在国内外研究现状中,鲜有对农村电子商务与物流的耦合度研究。基于此,本研究构建两者耦合指标体系,运用熵值赋权法、耦合协调度模型等对我国农村电子商务与物流耦合关系进行实证分析。其结果显示:我国农村电子商务与物流的耦合度和耦合协调度持续稳步上升,但目前还未达到高耦合期和高度协调阶段。因此,文章分别从国家、行业和企业三个层面提出针对性的政策建议,助推农村电子商务与物流协同发展。
The coordinated development of rural e-commerce and logistics is a new driving force for China’s rural economic growth.Promoting their coupling coordinated development is an inevitable requirement for the healthy and sustainable development of rural economy. However, there is little research on the coupling degree of rural e-commerce and logistics in the research status at home and abroad. Based on this, this study constructs a coupling index system, and makes an empirical analysis on the coupling relationship between rural e-commerce and logistics in China by using entropy weighting method and coupling coordination degree model. The results show that the coupling degree and coupling coordination degree of rural e-commerce and logistics in China continue to rise steadily, but it has not yet reached the stage of high coupling and high coordination. Therefore, targeted policy suggestions are put forward from the three levels of country, industry and enterprise to promote the coordinated development of rural e-commerce and logistics.
作者
田丹梅
张新
TIAN Dan-mei;ZHANG Xin(School of Management,Zunyi Normal University Zunyi 563006,China)
出处
《遵义师范学院学报》
2022年第4期60-63,68,共5页
Journal of Zunyi Normal University
基金
贵州省教育厅人文社科项目(2019ZC009)
遵义市科技局、遵义师范学院联合科技研发资金项目(遵市科合HZ字[2020]28号)。
关键词
农村电子商务
物流
耦合度
灰色关联度
rural e-commerce
logistics
coupling degree
grey correlation degree
