摘要
近年来,新媒体逐渐融入人们的生产和生活,“直播带货”逐渐成为吸引人们购买商品的主要渠道之一,同时线上的商品展示、商品秒杀等营销模式备受大众喜欢。文章对新媒体环境下直播带货助农的模式进行了分析,探究了新媒体环境下直播带货助农的策略,旨在为解决当前的“三农”问题并助力乡村振兴提供参考。
In recent years,new media has gradually integrated into people's production and life,and"live streaming with goods"has gradually become one of the main channels to attract people to buy goods.Meanwhile,the marketing models such as online commodity display and commodity seckilling are very popular with the public.This paper analyzes the mode of live streaming with goods to help farmers under the new media environment,and explores the strategy of live streaming with goods to help farmers under the new media environment,aiming to provide reference for solving the current problems of"agriculture,rural areas and farmers"and boosting rural revitalization.
作者
侯春慧
朱逸轩
张婷婷
郑玉
邓臣臣
Hou Chunhui;Zhu Yixuan;Zhang Tingting;Zheng Yu;Deng Chenchen(Xinjiang University of Science and Technology,Korla,Xinjiang,841000)
出处
《广东蚕业》
2022年第7期133-135,共3页
Guangdong Sericulture
基金
新疆科技学院(省级)大学生创新创业训练计划项目经费资助“校园助农电商微直播”(S202013561016X)。
关键词
新媒体
直播带货
助农
策略
乡村振兴
农村电商
New Media
Live Steaming with Goods
Helping Farmers
Strategy
Rural Revitalization
Rural E-commerce
