摘要
互联网环境下网络公益迅速发展,分析公益信息的传播规律具有重要意义。基于信息生态理论,从信息、信息人、信息环境3个维度分解网络公益运行机制,并构建网络公益信息生态系统模型。以新浪微博公益话题“蓝色生命线”为研究对象,对网络环境下公益信息、信息人和信息环境的特征进行分析,得出网络公益信息的特征和用户行为规律。研究结果表明,信息人特征量符合分段幂律分布,信息生态链中信息生产者和信息组织者的影响力较强,只有少数信息传播者起到二次传播的作用;公益信息转评赞符合幂律分布,说明大部分信息没有被传播,只有少数信息被大众接收到;公益信息环境热度越高,参与公益的用户越多。因此,应注重公益活动的宣传、公益信息质量的提高以及公益组织者和生产者影响力的培养。
In the Internet environment,network public welfare is developing rapidly.It is particularly important to analyze the pattern of information dissemination of public welfare.Based on the information ecology theory,this paper decomposes the network public welfare operation mechanism from the three dimensions of information,information person and information environment,and constructs the network public welfare information ecosystem model.Taking the"blue lifeline"topic of sina Weibo public welfare as the research object,combined with the network characteristic quantity,this paper analyzes the characteristics of public welfare information,information person and information environment under the network environment,and obtains the characteristics of network public welfare information and the pattern of user behavior.The results show that the characteristic quantity of information person conforms to the piecewise power-law distribution.In the information ecological chain,the information producers and information organizers have strong information influence,and only a few information disseminators play the role of secondary communication;The transformation of public welfare information into power-law distribution shows that most information has not been spread,and only a few information has been received by the public;The higher the popularity of public welfare information environment,the more users participate in public welfare.Therefore,we should pay attention to the publicity of public welfare activities,the quality of public welfare information and the cultivation of the influence of public welfare organizers and producers.
作者
戴珍燕
周斌
刁雅静
DAI Zhen-yan;ZHOU Bin;DIAO Ya-jing(Research Center of Service Manufacturing Model and Informatization,Jiangsu University of Science and Technology,Zhenjiang 212003,China;School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212003,China)
出处
《软件导刊》
2022年第8期106-113,共8页
Software Guide
基金
江苏省高校哲社研究项目(2020SJA2092)
江苏高校哲学社会科学优秀创新团队建设项目(2018)
江苏高校青蓝工程项目(2021)。
关键词
网络公益
信息生态理论
网络特征量
用户行为
online public welfare
information ecology theory
network feature
user behavior
