摘要
本文以档案文创产品《第七档案室》解谜书为例,基于“互联网+”环境的高速发展为助推档案文创开发运营所带来的契机,《第七档案室》解谜书作为创新型档案文创产品蕴含极大的开发运营发展潜力,针对其设计理念、涵盖内容、创作手法与笔者自身体验的反馈评价展开论述。指出以《第七档案室》为代表的档案文创产品在文创产品中竞争力不强、宣传营销模式不成熟的不足之处,从而提出在“互联网+”的背景下,以数字文创跨界融合促进公众参与、借助新媒体手段提高文创产品曝光度、洞察分析用户数据实现精准营销的档案文创产业向新业态转变的具体路径。
This article takes the archival cultural and creative product"The Seventh Archives"puzzle book as an example,based on the opportunity brought by the rapid development of the"Internet+"environment to boost the industrialization of archives,cultural and creative industries,the"Seventh Archives"puzzle book As an innovative archival cultural and creative product,it contains great potential for industrialization development.This paper discusses its design concept,content,creative method and feedback evaluation of the author's own experience.This paper points out the shortcomings of the archival cultural and creative products represented by the"Seventh Archives"in the cultural and creative products,which are not competitive and the publicity and marketing model is immature.Cross-border integration to promote public participation,improve the exposure of cultural and creative products by means of new media,and analyze user data to achieve precise marketing.
作者
高琦
任越
GAO Qi;REN Yue(School of Information Management,Heilongjiang University,Harbin 150080)
出处
《山西档案》
2022年第2期151-157,共7页
Shanxi Archives
基金
“龙江学者”青年学者支持计划
黑龙江省哲学社会科学规划课题“黑龙江省少数民族文化资源建设与推广研究”(项目编号:22TQH021)阶段性研究成果。
关键词
互联网+
档案文创
档案文创开发运营
internet+
archives cultural creation
archives,cultural and creative development and operation
