摘要
品牌体系建设是一个系统工程,涉及生产经营、加工流通、标准体系建设、品牌文化内涵等方面,贯穿食用菌产业全过程。云南应构建以区域公用食用菌品牌为主的利益价值共同体,建立多方利益共担共享机制,以助推云南食用菌产业升级发展,增强其在食用菌行业的影响力和竞争力。
Brand system construction is a systematic project,involving production and operation,processing and circulation,standard system construction,brand cultural connotation,etc.Throughout the whole process of edible fungi industry,Yunnan should build a benefit value community dominated by regional public edible fungi brands and establish a multi stakeholder sharing mechanism to promote the upgrading and development of Yunnan edible fungi industry and enhance its influence and competitiveness in edible fungi industry.
作者
张琳
董娇
邰丽梅
ZHANG Lin;DONG Jiao;TAI Li-mei(Supply and Marketing Cooperatives in Yunnan Province,Kunming 650221,China;Kunming Edible Fungi Institute of All China Federation of Supply and Marketing Cooperatives,Kunming 650221,China)
出处
《中国食用菌》
2022年第7期73-75,80,共4页
Edible Fungi of China
基金
2020年云南省供销合作社联合社编制项目。
关键词
云南省
食用菌
产业
品牌建设
Yunnan province
edible fungi
industry
brand building
