摘要
微粒社会的微粒化演进不仅表现在社会结构的“解析-解体”上,还由此对人进行了身心再造,于是就产生了“微粒人”的移情走向。网络媒介发展到移动端,当下已成为媒介进化的新阶段,移动媒介在互联网技术高速发展的今天,结合大数据、人工智能等新技术,呈现出智能体验和随时联动等多种效果。在信息传播领域,因为移动媒介技术和观念的推陈出新,加之社会微粒化的加速,呈现出的共情传播走向也就越来越显著。通过技术逻辑分析,结合微粒社会“解析-解体”的特征,寻求共情传播与技术观念的结合;引入媒介场域的视角,理解移动媒介场域中共情传播呈现的新特点,在不断制衡与共生中寻求共情传播的意义空间;以身体作为一种移动媒介视角,在具身体验中为共情传播创造移动媒介的价值体系,并在对外传播、舆情引导等领域建立起宽泛的实践空间。
The evolution of particle society is not only manifested in the "analysis and disintegration" of the social structure,but also in the reconstruction of human body and mind,thus producing the empathy trend of "particle man".The development of network media to mobile terminal has become a new stage of media evolution.The rapid development of Internet technology today,mobile media,combined with new technologies such as big data and artificial intelligence,presents a variety of effects such as intelligent experience and real-time linkage.In the field of information communication,due to the innovation of mobile media technologies and concepts,as well as the acceleration of social particularization,the trend of empathic communication is becoming more and more significant.Through the analysis of technical logic and combining it with the characteristics of "disaggregation-disintegration" of particle society,the paper seeks the combination of empathic communication and technological concept.By introducing the perspective of media field,we understand the new characteristics of empathy communication in mobile media field,and seek the construction of the meaning space of empathy communication in the constant checks,balances and symbiosis.From the perspective of body as a kind of mobile media,the value system of mobile media is created for empathic communication in embodied experience,and a broad practice space is established in such fields as external communication and public opinion guidance.
作者
张树锋
ZHANG Shu-feng(School of Journalism and Communication,Communication University of Shanxi,Yuci 030619,China;School of Cultural Industry Management,Communication University of China,Beijing 100024,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第7期63-70,共8页
Editorial Friend
关键词
共情传播
微粒社会
移动媒介
empathy communication
microparticle social
mobile media
