摘要
目的:为旅游景区与户外运动项目的融合开发,促进景区的旅游业发展提供参考性资料。本研究通过实地考察法和文献资料法分析了襄阳旅游景区的现状,研究结果表明多数景区虽然开发了户外运动项目,但仍存在项目开发不完善、与地方文化融合不足、服务质量不足等问题。根据结果分析提出以下建议:第一,景区开发户外运动项目,出于保护自然环境,需要政府部门的监督;第二,户外运动存在危险性,要加强安全教育,保障安全措施;第三,通过校企联合的方式,培养文化知识与专业技能兼备的户外运动专业人才;第四,通过新媒体、自媒体等网络传播途径和旅行社,提高户外运动项目的宣传。
The purpose of this study was to provide reference to promote the development of tourism as a tourist attraction,and convergence of tourist attraction and outdoor sports.This study analyzes the current situation of Xiangyang tourist attraction,investigated by field survey method and literature data method.The results show that although many tourist attractions developed outdoor sports programs,there are still more problems,such as lack of development of programs,lack of convergence with local culture,and service quality.Depending on the result,make the following suggestions.Firstly,to protect the natural environment,the development of outdoor sports in tourist attraction needs the supervision of government departments.Secondly,Outdoor sports are dangerous.We should strengthen safety education and ensure safety measures.Thirdly,through the convergence of schools and enterprises,cultivate outdoor sports professionals with both cultural knowledge and professional skills.Fourthly,improve the publicity of outdoor sports through network communication channels,such as new media and self-media and travel agencies.
作者
金昱
Jin Yu(Hubei University of Arts and Science,Xiangyang Hubei 441053,China)
出处
《武术研究》
2022年第6期129-132,共4页
Wushu Studies
基金
湖北文理学院学科开放基金项目,鄂北地区休闲体育与乡村旅游的产业融合发展研究,编号:XK2021016。
关键词
旅游景区
户外运动
融合开发
Tourist attraction
Outdoor sport
Convergence development
